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Cor Aut Mors

About Us

Those Once Loyal is a community and lifestyle brand, the brain child of founder Lex Hughes, whose passion for custom motorcycles and a life free from the restraints of corporate culture led him to building a brand of his own.

Each item sold by Those Once Loyal is of the highest quality and made in the USA. We are proud of our heritage and proud to be a part of the motorcycle culture.


Reach out; we'd love to hear from you!



(612) 269 - 2784